Coach’s New Business Strategy Allows You to Grab Your Favorite Handbag off the Runway

Like every year, fashion lovers who attended the New York Fashion Week Fall 2018 could witness one of trendiest fashions of the century. Some of the world’s top supermodels were seen walking down the runway and mesmerizing the audiences with their style and newest fashion trends in Coach’s Fall 2018. Selena Gomez, brand ambassador of Coach also graced the show with her amazing presence.

This time, the fashion lovers were in for a great surprise when the luxury brand revealed that they could buy their favorite handbags right after the show. This Fall 2018 saw the luxury brand launch its exclusive debut handbag ‘The Dreamer’ being showcased off the catwalk and immediately available for purchase to those who couldn’t wait any longer.

The Dreamer is currently available in 2 different sizes and 5 amazing colors i.e. red, light blue, green, purple, and black. The two sizes mini and medium have been crafted to suit every buyer’s comfort level. The top-class satchel is “inspired by romantics and the endless possibilities of New York City”, as per reports published in a press release.

Now, most of the fashion brands are adopting “See now, buy now” strategies using which customers can purchase their favorite handbags after the show. Now Coach is following a similar business model in which they grant the wish of shoppers by giving them the option to purchase directly from the runway.

The luxury brand’s debut handbag is designed in glove tanned leather and consists of three compartments, which help you keep essential things separately and in an organized way. This saves the shoppers from facing horrors of finding their essential items inside the bag due to lack of separate compartments. This time, the makers of the Dreamer bag also made the handbag available in two sizes – mini bags for those who love things in a small and cute fashion and medium for those who like their style statement bag to be a bit spacious to help them accommodate essential items inside it.

 

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