The American singer cum actress Selena Gomez is one of the most followed people on Instagram. She has a fan following of 128 million people as of now, which is still increasing day by day.
Last year, she was associated with a luxury brand known as Coach. According to a study by Piper Jaffray, a member of an assessment management firm, the brand “Coach” got roughly around fifty percent increase in popularity with her appointment.
Selena, being an active user of social media, used the same platform to promote her brand and at the same time, she took the opportunity to forecast the limited edition handbag on the social media platform that she had designed.
While on the other hand, Coach promoted various photos and videos of Selena using and promoting their products. And according to Piper Jaffray, those photos got more likes and received around 81% more engagement from the followers’ end.
Selena Gomez had signed the contract for $10 million and it seems like a fair deal because Coach is getting the most out of it. On 13th of September fall collaboration collection was launched and on the same day itself their stock rose by 2% and the credit goes to Gomez and her popularity.
The business management consulting brand L2 too accepted that each time Selena posts something on social media related to Coach theme the brand gets a rise in engagement along with followers’ like and comments.
Team L2 also calculated that Coach paid less than 25 cents per interaction to the Bad Liar singer.
You can also follow the latest trend and get the Selena-designed handbag for yourself. We are sure it will be one of your best style investments.